The Essence of Colour
Colour is present in our lives due to a range of wavelengths in the visible spectrum of light and the intensity of light determines the saturation and contrast of the colours that we see.
The scientific theory of light explains why we have colour but there are many more theories on the power of colour and the emotions that they evoke. There is no absolute theory that defines the psychological influence of colour, but there are commonly known associations of colour with emotions and varying theories have proposed that colour can have an affect on the body and the psychological state.
Colour is frequently used to convey a certain message, for example a red sign is often connected with warning or danger signs, white generally symbolises peace, pink and blue are respectively associated with newly born baby girls and boys. Even in daily conversations, colour can be used to conjure up images such as green with envy, as white as a sheet, to feel blue.


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