White, Black and Grey

For the purposes of this module, white, black and grey have not been included. White and black are often not considered to be colours. In accordance with the theory of light, white is actually a combination of all colours, black is the absence of all colours and grey is considered to be a tint of black. This does not prevent these colours having significant meanings:

White – Positive associations: purity, simplicity and sterility
    Negative associations: coldness, elitism, unfriendliness and sterility
Black – Positive associations: glamour, sophistication and substance
    Negative associations: oppression, coldness and menace
Grey –     Positive associations: psychological neutrality
    Negative associations: depression, hibernation and lack of confidence